Ministry of Prose: making words work for your business

Your organisation is defined by words. In print and online, words create first and lasting impressions. With the right words you'll flourish. Without them, your organisation may not survive.

My name is Alex Cruickshank and I write. That's all I do. I've been writing professionally since 1994. I write words that entice and entertain, words that intrigue and evoke and clarify, words that inform and influence. Words that work.

My clients have ranged from billion-dollar multinational corporations to small privately-owned companies with just a few dozen employees. I've written for renowned international publishing companies, government departments and tiny start-ups. Whoever you are, whatever your requirements, I can make words work for you.

What can I write for you?

Compelling, engaging online content: vital to your success, your online presence defines your business. I write effective and compelling online content for corporations, small businesses and governments. I'll do it for you.

Content marketing: if you're in PR or marketing, you'll know that content is king. I'll write powerful, engaging stories for and about your clients' businesses. I've written extensively for numerous major companies. My prose will help you promote your clients in an ethical, viral and legitimate way.

Journalism: I started working as a technology journalist in the early nineties and I still contribute articles to Computer Weekly and IDG Connect. I'm open to arrangements with other publications. I specialise in corporate level IT, small business guidance, finance and accounting but I can turn my hand to almost any topic.

Editing: corporate magazines, white papers, etc. I'll handle the whole process (commissioning, subbing, editing, proofing) using your preferred writers or my own.

Proof-reading: don't let grammatical, contextual or spelling errors reduce your brand's impact. I'll check all your content with a fine-tooth comb. From brochures to books, I can proof it all.

Pitches, bids and tenders for new business contracts: you only get one chance. I'll stack the odds in your favour with words that stand out from the page and stick in the mind.

Press releases: I'll tailor your press releases to specific publications, giving you the best chance of obtaining valuable coverage in print and online.

Fiction: I also write science fiction, just for fun.

How do I do it?

In a word: psychology. Thoughts are words, and thought is processed through language. The mind has a voice. Words shape our thinking and affect our behaviour. We are all creatures of prose.

As the Ministry of Prose Wordsmith, I use cognitive psychology to sculpt textual content that engages with the human mind, for the maximum impact on your target audience.

It's not magic: it's the combination of good writing and cognitive psychology.

Why should you hire me?

Employees are rarely trained in wordcraft, nor hired for their writing skills. Your staff may be wonderful in their given roles, but without the right words your business is losing out to competitors who fully understand the value of well-written prose.

I am adept at writing good quality prose. It's innate, hard-wired. I craft words into linguistic structures that entice, entertain, inform and influence in equal or variable measure. It's not just what I do: it's who I am.

So I'll write your important words for you, the words that present your company to the world. Whatever the style, whoever the audience, from a few hundred words to tens of thousands, I'll write new life into your business.

Contact me

You've read about what I do, how I do it and why it's so important for your business. Now it's time to talk about your specific requirements.

Get in touch with me, Alex Cruickshank, via Let's have words.

Alternatively, if you'd first like to know a little more about my background and how I work, read this.

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